LO1 Task 2: Ownership of different types of radio stations (P2)

1.  Kerrang FM (Commercial)

Kerrang 105.2 , Kerrang is a brand initially it was a magazine published in 1981. they specialize in rock music and they broadcast in the west midlands (Birmingham) , they are a part of the Bauer Passion portfolio ( Bauer owns them , they are a part of a conglomerate). Bauer is a conglomerate is a company that creates magazines and they have a subsidiary called Bauer media ( that specialises in radio) who has a portfolio with passion which includes kerrang. Bauer media and box television have joint ownership so that kerrang can be shown on music channels. 

You can access Kerrang on DAB and Freeview. 

Target sample area: Birmingham, Coventry and Wolverhampton 

The station launched on the 10th of June 2004 

Platforms you can access kerrang on:

• FM radio

• internet (stream live) 

• radio player

• apps

• Freeview 

• DAB

Kate Lawler is one of the main presenters.

Reach: 374,000  average hours: 7.2

39% female audience 61% male listeners.

Target demographic age 15-35

  

    2.  Hallam FM (local, regional)

1:

Hallam FM 97.4  is a commercial but local radio station based in Sheffield and it was launched in 1974. The target sample areas include Rotherham , Barnsley , Sheffield and Doncaster.
Hallam FM is a part of the Bauer Place portfolio because Bauer media does local radio as well.
Hallam presenters : Big john at breakfast , Becky Hayes etc.
Hallam's competitors include Capital FM , BBC radio 1 and Peak FM etc.
Reach 361,00  Average hours: 10
54% female and 46% male listeners
Target demographic age 25-45
They are a commercial station so they are funded through advertisements, they sponsor events such as the Meadowhall light switch on. They also do lots of competitions they also have sponsored stands at Sheffield Wednesday and Sheffield united.

    3. Sheffield Live (community, Local)
Sheffield live is a local and a community radio station, it is a independent radio station meaning it is not owned by anyone. According to OFCOM (2011) " community radio station are small scale and not for profit. they are operated for the members of the public".
The company that operates Sheffield live is Commedia Sheffield Ltd , it is run by Sangita Basudev who is paid to run Sheffield live.The presenters of the show consist of local people and volunteers from the community.
Target sample area : central , Nether edge, Manor and any other burrows in and around Sheffield.
There is no specific Genre for Sheffield live because it has to be diverse because it is a local/community radio station.
Output is mainly broadcast in English , with some programming in other community languages , such as Hindi/Hindu.

• Broadcasting act  (1990) and the Community Radio order (2004) stated that community radio services cannot gain more then 50% of running costs from one source advertising on-air sponsorship.

• Regulator Ofcom also makes available an  amount of funding annually through its community radio fund.

4. NTS (Internet)

NTS is a online radio station and media platform based in Hackney (London) The station was created in April 2011 by Femi Adeyemi and producers a large and diverse range of music for the radio shows, NTS Radio show has a well known rag line of 'Don't Assume'. NTS is a talk/music show with artists all around the world, artists such as Mount Kimbie, King Krule, BEABADOOBEE etc, have has a segment on the show where they go in and play a live DJ set for the listeners to show what music they are listening to at that moment in time and then also go onto having a short talk or interview about themselves. NTS is accessible to listeners through the mobile app and the website, this is because they are online and not connected to DAB.

5. (Non-Profit) Leeds Student Radio

Leeds Student Radio is a radio show broadcasted between 11am and 5pm weekday and these shows are usually speech shows, the show is targeted to students to listen to when going about their day and providing entertaining content for them. The show can be anything from football to celebrity gossip while also always streaming upbeat music from exclusive playlists. This show is only accessible online through the THISISLSR website. The adverts on the show are discovered through the students and they explain "Our marketing team work hard to ensure that our sponsors are well promoted both on-air and online, producing high quality adverts and creative ad campaigns"

6. BBC 6 Music

BBC 6 Music is a public and well known radio show, with programmes such as interviews, talks and shows from artists streamed live for the listeners, this show specialises in alternative music. BBC 6 Music was first launch was 11th March 2002, they have segments to bring up and coming artists in to the studio to help them get started. This radio station is accessible through DAB Radio, the internet and digital television. This allows listeners to listen through the app or on there radio, however if the listeners favourite artists have a live segment in the show they can also tune in to the television broadcast to have a live viewing of them playing and being interviewed.