At this point schools and colleges shut because of the coronavirus outbreak, so here is an image of how I carried on my recording from home with a very basic and simple set up I use while in bed.
Thursday, 12 March 2020
LO4: Evaluating content, audio levels and flow of the final production (D2)
There were many parts I took out of the station, I restarted the whole recording from scratch 4 times in total. I struggled in many ways to keep the sibilance to a minimum and have still struggled in the final recording, the same with the P's. This was cause by not having access to a pop filter cover which is placed between me and the mic, unfortunately this left me with high/sharp S's and hard P's. However I made it work with the equipment I had at home, being a cheap mic that cost me £10 and an interface.
For my interview I had to record the audio over a phone call due to the coronavirus limitations of contact, this meant I couldn't get over to my friend Yusuf Yellow's house to record the interview with a mic. However, it could have been worse and I could have had nothing, I decided to keep the interview in as it is still content for my show and it fits the purpose of the station as it is helping promote up and coming Sheffield artists and that is what I am doing. This also fits the purpose of my station down to my research when planning as BBC Introducing have artists play a few songs for them and then give a short interview during their time on the show. It also appeals to my audience as they are getting to know the artist and what he gets up to while being an up and coming artist in and around Sheffield, they will hear what the music industry is like and also what it is like being a musician so locally to them.
The jingle I used for my radio show was simple and laid back, made of two guitar parts I made and a vocal I recorded into my audio interface with lots of reverb and delay to give it a dreamy effect. The vocals over the top of the guitar the say "Sheffields Underground Sounds, bringing you the finest new music, 93.2" which is the name of the show and frequency of the station. This jingle appeals to my audience as it hits with a slow and sloppy guitar part and some lazy vocals, it relates to the music being plaid as the songs are all bedroom pop, lo-fi and chill-hop related. These genres are usually sleepy and chilled out easy listens, I took this inspiration when making my jingle and planned out the best way for my jingle to appeal to my audience/listeners would be to write a guitar part that would sound like a song that could be played on the show and recored some lazy vocals over the top which sat perfectly in the show as it relates to the genre of the songs being played.
My advert was recorded by my friend Mia, the vocals were recorded on her phone due to coronavirus. The advert was an advertisement for a local record shop in Sheffield called Spinning Discs which is a small independent business located in Meersbrook, I decided to use the record shop as my advertisement as I have a good relationship with the staff and the shop so I decided to advertise them in my radio show as they have helped me a lot so I felt it was my turn to return the favour. The advertisement appeals to my audience as the listeners are based in Sheffield and the record shop will be local for them, the advertisement will also appeal to them if they are interested in collecting vinyl. Being a local radio station for Sheffield music lovers really gave me a lot of choice for advertisements but I felt Spinning Discs was the best decision as it relates to my show as I am helping promote up and coming Sheffield artists. When the listeners hear the shop is located in Sheffield they will instantly be locked into listening to the advertisement making them want to hear more about the place.
The competition for my radio show was a chance to win tickets to a gig of the winners choice in Sheffield, the competition was won by texting in the answer to a question about Arctic Monkeys that were a band that were from Sheffield. The competition was explained clearly on the station so that the listeners knew exactly what they were signing up to and it was also free to enter, this competition appeals to my audience as they are local Sheffield music lovers, meaning they will be interested in having the chance to see a gig of their choice happening where they are. It also relates to my show and my research/planning as other radio stations also have competitions with music related content to be won. For example many radio stations have the chance to win tickets to Glastonbury through different ways, such as BBC 6 Music that did this told listeners upload a photo of them and tag the station in the post to be entered, which also brought the station more advertisement and promotion as everyone will want the chance to win while also bringing the station more listeners.
I am happy with how the songs I used inside show worked with the chosen genre, not just being up and coming Sheffield artists but also Lo-Fi, Chill-Hop and Bedroom Pop related songs. They sat perfectly with my laidback presentation as a host during the watershed, the show came across as very laid back with my tired and worn out voice, not being overly enthusiastic but being very chilled out just like the songs chosen. This appeals to my audience as the show starts at 21:00 and the listeners will be winding down after a long day at work and some just relaxing after putting the kids to bed, they will feel connected with the show rather than me shouting and playing rock music, they get to hear a very relaxed host playing chilled out music for them before they go to sleep.

Here is some feedback I gained from my teacher towards my final edit of Sheffield's Underground Sounds, I used this feedback to improve my final production of the show. Adding a number, the shows handle and music to the advert by recording a small piece of guitar into the recording of the show. Adding the music to the radio advert is also following the conventions of a radio show as most adverts on radio either have a small jingle in the back or some sort of music playing in the background, this also relates to the show as it is a music show, keeping the flow throughout.
I am happy with how the radio turned out with limited access to recording equipment, however; I would be happier if the audio was clearer. The mic I used was very cheap and I had no filter which could stop the subtle wind in the P's and the high volume in the S's, but it did the job. I had to work with what I had and added a few EQ settings on some of the audio to take out the heavy bass parts in places and some of the highs in others, this helped make the show sound as professional as possible
For my interview I had to record the audio over a phone call due to the coronavirus limitations of contact, this meant I couldn't get over to my friend Yusuf Yellow's house to record the interview with a mic. However, it could have been worse and I could have had nothing, I decided to keep the interview in as it is still content for my show and it fits the purpose of the station as it is helping promote up and coming Sheffield artists and that is what I am doing. This also fits the purpose of my station down to my research when planning as BBC Introducing have artists play a few songs for them and then give a short interview during their time on the show. It also appeals to my audience as they are getting to know the artist and what he gets up to while being an up and coming artist in and around Sheffield, they will hear what the music industry is like and also what it is like being a musician so locally to them.
The jingle I used for my radio show was simple and laid back, made of two guitar parts I made and a vocal I recorded into my audio interface with lots of reverb and delay to give it a dreamy effect. The vocals over the top of the guitar the say "Sheffields Underground Sounds, bringing you the finest new music, 93.2" which is the name of the show and frequency of the station. This jingle appeals to my audience as it hits with a slow and sloppy guitar part and some lazy vocals, it relates to the music being plaid as the songs are all bedroom pop, lo-fi and chill-hop related. These genres are usually sleepy and chilled out easy listens, I took this inspiration when making my jingle and planned out the best way for my jingle to appeal to my audience/listeners would be to write a guitar part that would sound like a song that could be played on the show and recored some lazy vocals over the top which sat perfectly in the show as it relates to the genre of the songs being played.
My advert was recorded by my friend Mia, the vocals were recorded on her phone due to coronavirus. The advert was an advertisement for a local record shop in Sheffield called Spinning Discs which is a small independent business located in Meersbrook, I decided to use the record shop as my advertisement as I have a good relationship with the staff and the shop so I decided to advertise them in my radio show as they have helped me a lot so I felt it was my turn to return the favour. The advertisement appeals to my audience as the listeners are based in Sheffield and the record shop will be local for them, the advertisement will also appeal to them if they are interested in collecting vinyl. Being a local radio station for Sheffield music lovers really gave me a lot of choice for advertisements but I felt Spinning Discs was the best decision as it relates to my show as I am helping promote up and coming Sheffield artists. When the listeners hear the shop is located in Sheffield they will instantly be locked into listening to the advertisement making them want to hear more about the place.
The competition for my radio show was a chance to win tickets to a gig of the winners choice in Sheffield, the competition was won by texting in the answer to a question about Arctic Monkeys that were a band that were from Sheffield. The competition was explained clearly on the station so that the listeners knew exactly what they were signing up to and it was also free to enter, this competition appeals to my audience as they are local Sheffield music lovers, meaning they will be interested in having the chance to see a gig of their choice happening where they are. It also relates to my show and my research/planning as other radio stations also have competitions with music related content to be won. For example many radio stations have the chance to win tickets to Glastonbury through different ways, such as BBC 6 Music that did this told listeners upload a photo of them and tag the station in the post to be entered, which also brought the station more advertisement and promotion as everyone will want the chance to win while also bringing the station more listeners.
I am happy with how the songs I used inside show worked with the chosen genre, not just being up and coming Sheffield artists but also Lo-Fi, Chill-Hop and Bedroom Pop related songs. They sat perfectly with my laidback presentation as a host during the watershed, the show came across as very laid back with my tired and worn out voice, not being overly enthusiastic but being very chilled out just like the songs chosen. This appeals to my audience as the show starts at 21:00 and the listeners will be winding down after a long day at work and some just relaxing after putting the kids to bed, they will feel connected with the show rather than me shouting and playing rock music, they get to hear a very relaxed host playing chilled out music for them before they go to sleep.

Here is some feedback I gained from my teacher towards my final edit of Sheffield's Underground Sounds, I used this feedback to improve my final production of the show. Adding a number, the shows handle and music to the advert by recording a small piece of guitar into the recording of the show. Adding the music to the radio advert is also following the conventions of a radio show as most adverts on radio either have a small jingle in the back or some sort of music playing in the background, this also relates to the show as it is a music show, keeping the flow throughout.
I am happy with how the radio turned out with limited access to recording equipment, however; I would be happier if the audio was clearer. The mic I used was very cheap and I had no filter which could stop the subtle wind in the P's and the high volume in the S's, but it did the job. I had to work with what I had and added a few EQ settings on some of the audio to take out the heavy bass parts in places and some of the highs in others, this helped make the show sound as professional as possible
LO4: Be able to record, edit and review sound elements (P5/D2)
Audio Levels
All of the audio inside of the radio show is mono audio, this means that the sound will come out of both speakers. This could mean earphones, headphones, speakers or even phone speakers, where as stereo only sends the audio to one of these, either the left or right.
Here is how I controlled the audio levels for each of my channels, this meant I could bring in all of my sounds together as one. All of the sounds should work together as one, nothing louder than the other and nothing too quiet, apart from the background track. If any audio was too loud it would create a distorted noise meaning that the audio was clipping.
Audio Effects

This effect was used on my jingle to create a bigger sound, leaving the guitar to sound like it was being played in a garage and it is still reverberating after the sound had finished. The delay was also used to create a dreamy sound which kept repeating itself inside the sound. This fits the conventions of a radio show as they use delays and reverbs in their own jingles, BBC 6 Music is are well known for doing this.

This part of the audio is the intro, greeting the listeners by letting them know they are tuned into Sheffield's Underground Sounds. I have brought up the levels of the audio by 8 D.B so that it is not only clearer but louder so that it is a comfortable listen for fans tuned in. I have also added some EQ to the vocals adding more mid range, taking out a tiny bit of bass and keeping the highs where they are, this makes the audio a lot clearer as if it was a professional radio station.
This next part is where Jackie Moonbathers song 'Parallel ' plays, I haven't had to add any effects to the song I have only had to turn it down a bit almost as if I was mastering the show already, this just means that the listener doesn't have to turn down the show as the song is louder than the speaking before, it makes it all one volume which also makes the show more professional.
Here is a screenshot of Jackie Moonbathers song Parallel, here I am shortening the duration of the song so that I am not playing the whole song as it is a short radio station, this allows me to cut down the part of the song I want the listeners to hear on the station and also saves a lot of time as it has been cut down.

This is where I have cut down the song and below I have added fades in and out of the backing music playing throughout. This allows the stations sound to run smoothly rather than instant cuts in and out of songs. I have also added a fade to the actual song so that it doesn't hit with instant sound, it fades into the song making it a lot easier to listen to and also more comfortable throughout the show rather than making the listeners jump through volume levels.
Here I am collecting all the audio and pulling it back into place from where the previous audio finishes, I am doing this so that it all runs smoothly for the listener and doesn't have a 10 second time gap between the audios. This shows I am following the conventions of a real radio station as their broadcasts run smoothly start to end, with no time gaps and keeping the flow start to end.
Here I am adding the background music and repeating it the until the audio of the the host (me) finishes, I am also editing the tack with fades in and out when songs are about to be played so that two songs aren't playing at one moment, this also shows I am following the conventions of a radio station as they have fades in and out of the backing music when songs are about to be played and then fades back in once the song is finished.
This is a segment of the show where the station makes a call to a Sheffield artist, I applied an EQ Eight and then had the effect turned on when the artist spoke as we recorded it together in a room, doing this makes the artists voice sound like I have actually rang him over the phone as it has a crispy, muted and dry effect.
The jingle I have created is a short guitar part I wrote then I recorded it into my Focusrite 2i2 interface which recorded it straight into my software Ableton Live. I then recorded another lead guitar over the other piece and used reverb and delay on the both of them so it gave it a really fat dreamy sound which fits perfectly with my radio station as the show is very laidback as it is broadcasted at 21:00. Once I had mixed the levels and sounds of the guitar parts I then went onto record some simple vocals over the top it, I say "Sheffields Underground Sounds, bringing you the finest new music, 93.2." I added EQ Three to the vocals with a midnight effect, giving it a crunchy and dreamy sound effect, I am happy with how the jingle came out because it has an all round laidback yet significant sound as it stands out from the show and listeners will instantly understand it is a jingle. This shows I am following the conventions of a radio station as I am stating the name of the station so that listeners know what station they are tuned into, for example BBC 6 Music have heavy hitting jingles and then state the name of the station.
The difficulties I had overall during the editing and recording of my radio show were never ending, for example the levels of the audio throughout was very difficult to keep the same from start to end as I recorded my show in a few sittings, the volumes were always different and the quality always changed. however, I managed to make the show sound as live as possible using levels and EQs on each individual audio recording to have it run smoothly and sound like it had been recording in one sitting. I also struggled with the EQ Eight I added to the phone interview, it made the tone of the recording sound extremity tinny and brought the highs up to a point they started clipping which meant the audio started to distort, overcame this issue by lowering the gain and adding slightly more mid-range to the audio which left me with a smoother running telephone interview. The final problem i had while recording my radio show was offline samples, this means that some of the clips had gone missing from the Ableton project and this happened many times throughout the editing stage, I overcame this by either re-recording the show or looking through the recorded samples in the project file, they were sometimes there but if not then I had to re-record
All of the audio inside of the radio show is mono audio, this means that the sound will come out of both speakers. This could mean earphones, headphones, speakers or even phone speakers, where as stereo only sends the audio to one of these, either the left or right.
Here is how I controlled the audio levels for each of my channels, this meant I could bring in all of my sounds together as one. All of the sounds should work together as one, nothing louder than the other and nothing too quiet, apart from the background track. If any audio was too loud it would create a distorted noise meaning that the audio was clipping.
Audio Effects

This effect was used on my jingle to create a bigger sound, leaving the guitar to sound like it was being played in a garage and it is still reverberating after the sound had finished. The delay was also used to create a dreamy sound which kept repeating itself inside the sound. This fits the conventions of a radio show as they use delays and reverbs in their own jingles, BBC 6 Music is are well known for doing this.

This part of the audio is the intro, greeting the listeners by letting them know they are tuned into Sheffield's Underground Sounds. I have brought up the levels of the audio by 8 D.B so that it is not only clearer but louder so that it is a comfortable listen for fans tuned in. I have also added some EQ to the vocals adding more mid range, taking out a tiny bit of bass and keeping the highs where they are, this makes the audio a lot clearer as if it was a professional radio station.
This next part is where Jackie Moonbathers song 'Parallel ' plays, I haven't had to add any effects to the song I have only had to turn it down a bit almost as if I was mastering the show already, this just means that the listener doesn't have to turn down the show as the song is louder than the speaking before, it makes it all one volume which also makes the show more professional.Here is a screenshot of Jackie Moonbathers song Parallel, here I am shortening the duration of the song so that I am not playing the whole song as it is a short radio station, this allows me to cut down the part of the song I want the listeners to hear on the station and also saves a lot of time as it has been cut down.

This is where I have cut down the song and below I have added fades in and out of the backing music playing throughout. This allows the stations sound to run smoothly rather than instant cuts in and out of songs. I have also added a fade to the actual song so that it doesn't hit with instant sound, it fades into the song making it a lot easier to listen to and also more comfortable throughout the show rather than making the listeners jump through volume levels.
Here I am collecting all the audio and pulling it back into place from where the previous audio finishes, I am doing this so that it all runs smoothly for the listener and doesn't have a 10 second time gap between the audios. This shows I am following the conventions of a real radio station as their broadcasts run smoothly start to end, with no time gaps and keeping the flow start to end.Here I am adding the background music and repeating it the until the audio of the the host (me) finishes, I am also editing the tack with fades in and out when songs are about to be played so that two songs aren't playing at one moment, this also shows I am following the conventions of a radio station as they have fades in and out of the backing music when songs are about to be played and then fades back in once the song is finished.
This is a segment of the show where the station makes a call to a Sheffield artist, I applied an EQ Eight and then had the effect turned on when the artist spoke as we recorded it together in a room, doing this makes the artists voice sound like I have actually rang him over the phone as it has a crispy, muted and dry effect.
The jingle I have created is a short guitar part I wrote then I recorded it into my Focusrite 2i2 interface which recorded it straight into my software Ableton Live. I then recorded another lead guitar over the other piece and used reverb and delay on the both of them so it gave it a really fat dreamy sound which fits perfectly with my radio station as the show is very laidback as it is broadcasted at 21:00. Once I had mixed the levels and sounds of the guitar parts I then went onto record some simple vocals over the top it, I say "Sheffields Underground Sounds, bringing you the finest new music, 93.2." I added EQ Three to the vocals with a midnight effect, giving it a crunchy and dreamy sound effect, I am happy with how the jingle came out because it has an all round laidback yet significant sound as it stands out from the show and listeners will instantly understand it is a jingle. This shows I am following the conventions of a radio station as I am stating the name of the station so that listeners know what station they are tuned into, for example BBC 6 Music have heavy hitting jingles and then state the name of the station.The difficulties I had overall during the editing and recording of my radio show were never ending, for example the levels of the audio throughout was very difficult to keep the same from start to end as I recorded my show in a few sittings, the volumes were always different and the quality always changed. however, I managed to make the show sound as live as possible using levels and EQs on each individual audio recording to have it run smoothly and sound like it had been recording in one sitting. I also struggled with the EQ Eight I added to the phone interview, it made the tone of the recording sound extremity tinny and brought the highs up to a point they started clipping which meant the audio started to distort, overcame this issue by lowering the gain and adding slightly more mid-range to the audio which left me with a smoother running telephone interview. The final problem i had while recording my radio show was offline samples, this means that some of the clips had gone missing from the Ableton project and this happened many times throughout the editing stage, I overcame this by either re-recording the show or looking through the recorded samples in the project file, they were sometimes there but if not then I had to re-record
LO3: Justifying codes and conventions (D1)
My radio station is a Sheffield made station playing all the up and coming Sheffield artists and advertising a local Sheffield record shop. My radio station will meet the codes and conventions because we will be playing music, have a new segment and also an interview, these are the main conventions of a radio show that I have researched during my planning. This is an attraction to my audience as they will be Sheffield music lovers wanting to discover more about the youth music and up and coming artists.
I will be using the jingle I made a few times throughout the show so that the listeners know what station they are tuned into, but also making the show recognisable for its distinctive sound. Sheffield's Underground Sounds will be broadcasted from 9-10pm which is the time when the unknown artists get their music played and because the music being played is very laidback I can connect with the audience as they will be tired after. a long day of being busy. Jingles are a main convention of a radio station because it is branding, every radio station has their own jingle as it is what makes them different yet recognisable through a distinctive sound, I will play the jingle roughly 3/4 times throughout the show as the show is no longer than 10 minutes long, this will subtly remind the listener what they station they are tuned into.
I think the news section of my radio fits the conventions because I am giving live news on COVID-19, this keeps the listeners on there feet as well as being relaxed, this will keep them listening as we are going through a pandemic and the audience will constantly want updates on the situation. I am also giving the audience an update from a reliable source which means they aren't receiving any false information, I am also following the conventions of a radio station as many listeners tune into the radio just to hear news updates, this is also bringing the station more listeners so we have to keep them updated on what they want to hear,
Sheffield's Underground Sounds is both teacher to pupil and peer to peer as I spend most of the time speaking to the audience alone but I then call an artist to have a small conversation about himself and his music. The station is aimed at teenagers (16+) and adults of Sheffield, as the show is a local station and also being broadcasted after the watershed when most kids are in bed, it is aimed at these people as I speak in a very laidback chilled out tone, this is for the listeners that have had a long day and can connect with the station rather than having a room full of hosts and a large heated discussion which could lose the listeners attention as they aren't looking for anything too educational, more entertaining. This is conventional as some shows only have one host past 21:00 with more laidback vibes.
As I am working on this project alone I have not added names to each task as I will be completing everything myself so I know what needs to be done and it is my responsibility in doing so.Tuesday, 10 March 2020
L03: Legal and Ethical
Copyright and Data Protection
Ofcom Broadcast Rules:
While planning and creating my show I had to gain permission from the artist that owned the songs I wanted to use, doing this stopped any claims being put in on the show due to copyright. I asked my friend via text if I was allowed to use their content so that he knew exactly what his music was being used for. A PRS license for the show was important so that the artist Yusuf Yellow and Jackie Moonbather got paid for their music being featured on the show so that I didn't claim all money made and they got their share for the time put into their creations.
Section 1: Protecting the under-eighteens.
We are broadcasting the show after the watershed, the show will be streaming at 21:00 so that we don't have to censor any swearing from the artists or songs. If the show was broadcasted before the watershed we would get many complaints down to parents being with their kids while listening to the show as it isn't family friendly and could be offensive to others. As we are having artists come into the studio for interviews and live events we have chosen to broadcast after the watershed just so that the content isn't offensive and inappropriate down to the time it is being broadcasted for listeners.
Section 2: Harm and offence.
During the broadcast, Sheffield's Underground Sounds will have a competition to win tickets to a gig of the artist being interviewed on that show, being Yusuf Yellow. We must make sure that we clearly state what they are entering and doing so will make sure that no one can be misled into something they didn't ask to be part of. We must also make sure that there is no offensive commentary towards anyone. this would be slander and also make sure the artists aren't racist or rude towards anyone as this could cause major upset and even bring trouble to the station.
Section 3: Religon.
As Sheffield's Underground Sounds is being broadcasted to the local community, this means a range of ethnicities and backgrounds will be tuned into the show. This means we should make sure no inappropriate continent is released that could be racist or anything that could be taken the wrong by listeners, also warning the artists what not to say during the show.
Section 4: Due impartially and due accuracy.
During the show we have an advertisement from Spinning Discs, a Sheffield record shop based in Meersbrook. While broadcasting this advertisement we have to make sure that all the location details are correct so that we don't mislead the listeners to the wrong location. If this was the case then we could bring the show a lot of stress through complaints from frustrated listeners. We also have a short segment on the show where there is a competition, while broadcasting this small competition we need to make it clear so that the listeners entering know exactly what they are entering for and that they don't get misled in the process.
Section 5: Fairness
During the broadcast of 'Sheffield's Underground Sounds' for example, we have two similar parts in the show, one being an interview and the other being a live in studio interview. During both of these, the host of the show should keep the same attitude with both of the other people, not being any different with one over the other so that we keep the same respect to people as we do with everyone.
Section 6: Privacy
In the interview with Yusuf Yellow we ask questions about where he grew up, while streaming this we need to make sure that he doesn't release too much personal information about himself that could put him in danger as his privacy is tied in with the Data Protection Act.
Section 7: Commercial references on TV
While broadcasting our advert from Spinnin Discs, we need to make sure that the advert are suitable through Ofcom regulations, we also cant make the advert seem like part of a song so we need to clearly state when the advertisement is due.
Section 8: Commercial communications on the radio
On the same subject of the advertisements clearly needing to be stated that they are coming up so they don't sound like part of the song, we have to make sure that no commercial references are stated during the show so that we aren't fishing for money from listeners, this includes anything that involves a payment.
Ofcom Broadcast Rules:
Section 1: Protecting the under-eighteens.
We are broadcasting the show after the watershed, the show will be streaming at 21:00 so that we don't have to censor any swearing from the artists or songs. If the show was broadcasted before the watershed we would get many complaints down to parents being with their kids while listening to the show as it isn't family friendly and could be offensive to others. As we are having artists come into the studio for interviews and live events we have chosen to broadcast after the watershed just so that the content isn't offensive and inappropriate down to the time it is being broadcasted for listeners.
Section 2: Harm and offence.
During the broadcast, Sheffield's Underground Sounds will have a competition to win tickets to a gig of the artist being interviewed on that show, being Yusuf Yellow. We must make sure that we clearly state what they are entering and doing so will make sure that no one can be misled into something they didn't ask to be part of. We must also make sure that there is no offensive commentary towards anyone. this would be slander and also make sure the artists aren't racist or rude towards anyone as this could cause major upset and even bring trouble to the station.
Section 3: Religon.
As Sheffield's Underground Sounds is being broadcasted to the local community, this means a range of ethnicities and backgrounds will be tuned into the show. This means we should make sure no inappropriate continent is released that could be racist or anything that could be taken the wrong by listeners, also warning the artists what not to say during the show.
Section 4: Due impartially and due accuracy.
During the show we have an advertisement from Spinning Discs, a Sheffield record shop based in Meersbrook. While broadcasting this advertisement we have to make sure that all the location details are correct so that we don't mislead the listeners to the wrong location. If this was the case then we could bring the show a lot of stress through complaints from frustrated listeners. We also have a short segment on the show where there is a competition, while broadcasting this small competition we need to make it clear so that the listeners entering know exactly what they are entering for and that they don't get misled in the process.
Section 5: Fairness
During the broadcast of 'Sheffield's Underground Sounds' for example, we have two similar parts in the show, one being an interview and the other being a live in studio interview. During both of these, the host of the show should keep the same attitude with both of the other people, not being any different with one over the other so that we keep the same respect to people as we do with everyone.
Section 6: Privacy
In the interview with Yusuf Yellow we ask questions about where he grew up, while streaming this we need to make sure that he doesn't release too much personal information about himself that could put him in danger as his privacy is tied in with the Data Protection Act.
Section 7: Commercial references on TV
While broadcasting our advert from Spinnin Discs, we need to make sure that the advert are suitable through Ofcom regulations, we also cant make the advert seem like part of a song so we need to clearly state when the advertisement is due.
Section 8: Commercial communications on the radio
On the same subject of the advertisements clearly needing to be stated that they are coming up so they don't sound like part of the song, we have to make sure that no commercial references are stated during the show so that we aren't fishing for money from listeners, this includes anything that involves a payment.
L03: Treatment
Planning Ideas: Treatment
Title of the show: Sheffield's Underground Sounds
Type of programme: Playing new up and coming music and having interviews with young Sheffield artists
Proposed content:
Title of the show: Sheffield's Underground Sounds
Type of programme: Playing new up and coming music and having interviews with young Sheffield artists
Proposed content:
- Advert: Spinning Dics record shop, this keeps it local and still related to music
- Music will be new post punk, jazz and hip-hop, I have chosen this music as I can play it copyright free down to it being my friends music so it will be easy to grant permission.
- Call in from fan/listener to speak to the artist we have in the studio at that moment in time
Running Order:

Scheduling:
This show will be placed at 21:00 as this gives the artists freedom to say what they want and exactly how they feel without having to worry about cutting swearing out. It also makes it easier to play the music as some of the content may have swearing in it.
This show will be placed at 21:00 as this gives the artists freedom to say what they want and exactly how they feel without having to worry about cutting swearing out. It also makes it easier to play the music as some of the content may have swearing in it.
Launch Date:
Thursday 30th April 2020
Thursday 30th April 2020
Target Audience:
The target audience of this radio show is both male and female aged 16+ that are heavily into music, this is the target audience as the youths and older music lovers usually want to hear new sounds and new up and coming bands, meaning they will want to tune into the show to hear these new sounds. the lifestyle for the younger people being something creative in college while the older audience can be working, spending their lives working but coming home to listen to music or make it and dress in funky clothes different to the usual tracksuits and puffer jackets, being cuffed baggy jeans, big shirts and patterned tops etc.
The target audience of this radio show is both male and female aged 16+ that are heavily into music, this is the target audience as the youths and older music lovers usually want to hear new sounds and new up and coming bands, meaning they will want to tune into the show to hear these new sounds. the lifestyle for the younger people being something creative in college while the older audience can be working, spending their lives working but coming home to listen to music or make it and dress in funky clothes different to the usual tracksuits and puffer jackets, being cuffed baggy jeans, big shirts and patterned tops etc.
Key Personnel:
My radio show will only be hosted by me, this is due to coronavirus and not being able to get a recording with decent enough quality. I will be making the jingle, editing and recording etc. The show is being ran by one person as it will be broadcasted at 21:00, rather than having two hosts that are chatting away, the listeners will want a laidback host that allows them to sit back and relax.
My radio show will only be hosted by me, this is due to coronavirus and not being able to get a recording with decent enough quality. I will be making the jingle, editing and recording etc. The show is being ran by one person as it will be broadcasted at 21:00, rather than having two hosts that are chatting away, the listeners will want a laidback host that allows them to sit back and relax.
Health and safety:
While recording I need to make sure that all the wires are routed and out of sight so that I don't damage any equipment or trip up over them while trying to record, it is also important that I don't have any liquids around the equipment as if they were to spill over the equipment it could cause serious damage or set on fire.
While recording I need to make sure that all the wires are routed and out of sight so that I don't damage any equipment or trip up over them while trying to record, it is also important that I don't have any liquids around the equipment as if they were to spill over the equipment it could cause serious damage or set on fire.
Audio assets:
Jingle - This fits the genre of the show as it is a dreamy laidback jingle which also helps the chilled out mood of the show being a 21:00 broadcast, this brings comfort to the listeners instead of using a hard hitting/heavy fast paced jingle. The jingle is relevant to Sheffield as I will vocalise "Sheffield's Underground Sounds, bringing you the finest new music" which shows I am representing Sheffields underground music scene for being the finest new music.
Parallel - Jackie Moonbather -
Growth of The Flower - Yusuf Yellow -
Shadows x Void - Otis Mensah -
Better Off Alone - Yusuf Yellow -
Cold Nights - Yusuf Yellow & Jackie Moonbather - These are the songs I will be using on the radio show, these fit the genre of the show though not only being songs from the underground artists of Sheffield but also being laidback, relaxed and chilled out Lo-Fi, Chill Hop and Bedroom Pop songs, I want to create a moody late night atmosphere and these songs will capture that best. These songs are relevant to both the target audience and Sheffield as they were songs made by artists from Sheffield, this allows the listeners to form a connection with these songs as they are local to them.
New Report SFX - This will fit the genre of the show as every radio show has a small segment of news, this is how some listeners gather their information so we have to have this involved in our show. It is also relevant to the target audience and Sheffield as the listeners will instantly understand they are about to hear a new report on the worlds situation or on Sheffield.
Jingle - This fits the genre of the show as it is a dreamy laidback jingle which also helps the chilled out mood of the show being a 21:00 broadcast, this brings comfort to the listeners instead of using a hard hitting/heavy fast paced jingle. The jingle is relevant to Sheffield as I will vocalise "Sheffield's Underground Sounds, bringing you the finest new music" which shows I am representing Sheffields underground music scene for being the finest new music.
Parallel - Jackie Moonbather -
Growth of The Flower - Yusuf Yellow -
Shadows x Void - Otis Mensah -
Better Off Alone - Yusuf Yellow -
Cold Nights - Yusuf Yellow & Jackie Moonbather - These are the songs I will be using on the radio show, these fit the genre of the show though not only being songs from the underground artists of Sheffield but also being laidback, relaxed and chilled out Lo-Fi, Chill Hop and Bedroom Pop songs, I want to create a moody late night atmosphere and these songs will capture that best. These songs are relevant to both the target audience and Sheffield as they were songs made by artists from Sheffield, this allows the listeners to form a connection with these songs as they are local to them.
New Report SFX - This will fit the genre of the show as every radio show has a small segment of news, this is how some listeners gather their information so we have to have this involved in our show. It is also relevant to the target audience and Sheffield as the listeners will instantly understand they are about to hear a new report on the worlds situation or on Sheffield.
Budget: The budget of this radio show is £0 as I am using the audio equipment I have at home to record with, also recording the show with friends I know so they aren't expecting to get any money from me/the show which is very helpful of them
Funding:
The advert I will use in my show is from a local record shop on Chesterfield Road called 'Spinning Discs' This advertisement is the stations only source of income as it is a station made to bring the local community together so I intend not to profit from the listeners. As Spinning Discs is our only income we won't be funded much as the community radio order stated that community radio services cant gain more than 50% of running costs from one source advertising on-air sponsorship
The advert I will use in my show is from a local record shop on Chesterfield Road called 'Spinning Discs' This advertisement is the stations only source of income as it is a station made to bring the local community together so I intend not to profit from the listeners. As Spinning Discs is our only income we won't be funded much as the community radio order stated that community radio services cant gain more than 50% of running costs from one source advertising on-air sponsorship
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