LO3: Justifying codes and conventions (D1)

My radio station is a Sheffield made station playing all the up and coming Sheffield artists and advertising a local Sheffield record shop. My radio station will meet the codes and conventions because we will be playing music, have a new segment and also an interview, these are the main conventions of a radio show that I have researched during my planning. This is an attraction to my audience as they will be Sheffield music lovers wanting to discover more about the youth music and up and coming artists.

I will be using the jingle I made a few times throughout the show so that the listeners know what station they are tuned into, but also making the show recognisable for its distinctive sound. Sheffield's Underground Sounds will be broadcasted from 9-10pm which is the time when the unknown artists get their music played and because the music being played is very laidback I can connect with the audience as they will be tired after. a long day of being busy. Jingles are a main convention of a radio station because it is branding, every radio station has their own jingle as it is what makes them different yet recognisable through a distinctive sound, I will play the jingle roughly 3/4 times throughout the show as the show is no longer than 10 minutes long, this will subtly remind the listener what they station they are tuned into.

I think the news section of my radio fits the conventions because I am giving live news on COVID-19, this keeps the listeners on there feet as well as being relaxed, this will keep them listening as we are going through a pandemic and the audience will constantly want updates on the situation. I am also giving the audience an update from a reliable source which means they aren't receiving any false information, I am also following the conventions of a radio station as many listeners tune into the radio just to hear news updates, this is also bringing the station more listeners so we have to keep them updated on what they want to hear,

Sheffield's Underground Sounds is both teacher to pupil and peer to peer as I spend most of the time speaking to the audience alone but I then call an artist to have a small conversation about himself and his music. The station is aimed at teenagers (16+) and adults of Sheffield, as the show is a local station and also being broadcasted after the watershed when most kids are in bed, it is aimed at these people as I speak in a very laidback chilled out tone, this is for the listeners that have had a long day and can connect with the station rather than having a room full of hosts and a large heated discussion which could lose the listeners attention as they aren't looking for anything too educational, more entertaining. This is conventional as some shows only have one host past 21:00 with more laidback vibes.

As I am working on this project alone I have not added names to each task as I will be completing everything myself so I know what needs to be done and it is my responsibility in doing so.