For my interview I had to record the audio over a phone call due to the coronavirus limitations of contact, this meant I couldn't get over to my friend Yusuf Yellow's house to record the interview with a mic. However, it could have been worse and I could have had nothing, I decided to keep the interview in as it is still content for my show and it fits the purpose of the station as it is helping promote up and coming Sheffield artists and that is what I am doing. This also fits the purpose of my station down to my research when planning as BBC Introducing have artists play a few songs for them and then give a short interview during their time on the show. It also appeals to my audience as they are getting to know the artist and what he gets up to while being an up and coming artist in and around Sheffield, they will hear what the music industry is like and also what it is like being a musician so locally to them.
The jingle I used for my radio show was simple and laid back, made of two guitar parts I made and a vocal I recorded into my audio interface with lots of reverb and delay to give it a dreamy effect. The vocals over the top of the guitar the say "Sheffields Underground Sounds, bringing you the finest new music, 93.2" which is the name of the show and frequency of the station. This jingle appeals to my audience as it hits with a slow and sloppy guitar part and some lazy vocals, it relates to the music being plaid as the songs are all bedroom pop, lo-fi and chill-hop related. These genres are usually sleepy and chilled out easy listens, I took this inspiration when making my jingle and planned out the best way for my jingle to appeal to my audience/listeners would be to write a guitar part that would sound like a song that could be played on the show and recored some lazy vocals over the top which sat perfectly in the show as it relates to the genre of the songs being played.
My advert was recorded by my friend Mia, the vocals were recorded on her phone due to coronavirus. The advert was an advertisement for a local record shop in Sheffield called Spinning Discs which is a small independent business located in Meersbrook, I decided to use the record shop as my advertisement as I have a good relationship with the staff and the shop so I decided to advertise them in my radio show as they have helped me a lot so I felt it was my turn to return the favour. The advertisement appeals to my audience as the listeners are based in Sheffield and the record shop will be local for them, the advertisement will also appeal to them if they are interested in collecting vinyl. Being a local radio station for Sheffield music lovers really gave me a lot of choice for advertisements but I felt Spinning Discs was the best decision as it relates to my show as I am helping promote up and coming Sheffield artists. When the listeners hear the shop is located in Sheffield they will instantly be locked into listening to the advertisement making them want to hear more about the place.
The competition for my radio show was a chance to win tickets to a gig of the winners choice in Sheffield, the competition was won by texting in the answer to a question about Arctic Monkeys that were a band that were from Sheffield. The competition was explained clearly on the station so that the listeners knew exactly what they were signing up to and it was also free to enter, this competition appeals to my audience as they are local Sheffield music lovers, meaning they will be interested in having the chance to see a gig of their choice happening where they are. It also relates to my show and my research/planning as other radio stations also have competitions with music related content to be won. For example many radio stations have the chance to win tickets to Glastonbury through different ways, such as BBC 6 Music that did this told listeners upload a photo of them and tag the station in the post to be entered, which also brought the station more advertisement and promotion as everyone will want the chance to win while also bringing the station more listeners.
I am happy with how the songs I used inside show worked with the chosen genre, not just being up and coming Sheffield artists but also Lo-Fi, Chill-Hop and Bedroom Pop related songs. They sat perfectly with my laidback presentation as a host during the watershed, the show came across as very laid back with my tired and worn out voice, not being overly enthusiastic but being very chilled out just like the songs chosen. This appeals to my audience as the show starts at 21:00 and the listeners will be winding down after a long day at work and some just relaxing after putting the kids to bed, they will feel connected with the show rather than me shouting and playing rock music, they get to hear a very relaxed host playing chilled out music for them before they go to sleep.
Here is some feedback I gained from my teacher towards my final edit of Sheffield's Underground Sounds, I used this feedback to improve my final production of the show. Adding a number, the shows handle and music to the advert by recording a small piece of guitar into the recording of the show. Adding the music to the radio advert is also following the conventions of a radio show as most adverts on radio either have a small jingle in the back or some sort of music playing in the background, this also relates to the show as it is a music show, keeping the flow throughout.
I am happy with how the radio turned out with limited access to recording equipment, however; I would be happier if the audio was clearer. The mic I used was very cheap and I had no filter which could stop the subtle wind in the P's and the high volume in the S's, but it did the job. I had to work with what I had and added a few EQ settings on some of the audio to take out the heavy bass parts in places and some of the highs in others, this helped make the show sound as professional as possible
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